Our Story
5+ years of dedication to the art and science of rice milling
A heritage of excellence
3R Shane Rice Mill was founded in December 2020 with the belief that the quality of rice could transform a meal from ordinary to extraordinary. What started as a small community mill has grown into a trusted name in premium rice products, serving families and businesses across the region.
Throughout our journey, we have remained committed to the principles that guided our founder: respect for the grain, dedication to quality, and service to our community. Each generation has brought new knowledge and techniques while preserving the traditional wisdom that makes our rice products special.
Today, 3R Shane Rice Mill combines state-of-the-art milling technology with time-honored practices. We work closely with farmers who share our commitment to sustainable agriculture, ensuring that every grain of rice we process meets our exacting standards for purity, taste, and nutrition.
Our mission
To provide premium quality rice products that nourish families and honor the farmers who cultivate them, while maintaining our commitment to sustainable practices and continuous improvement in everything we do.
Our core values
Quality
We never compromise on the quality of our rice products, maintaining strict standards at every stage of processing.
Integrity
Honest practices and transparent relationships with farmers and customers form the foundation of our business.
Innovation
While honoring tradition, we embrace modern techniques to improve efficiency and product quality.
Sustainability
Environmental responsibility guides our operations, from sourcing to packaging and distribution.
Meet our leadership team
Raymond DV Velarde
Founder & CEORice miller with 5+ years of experience in quality control and business development.
Our facility
Aerial View of the Rice Mill Facility
Built for Capacity, Designed for Efficiency
From receiving freshly harvested palay to dispatching finished rice, our facility is strategically designed to ensure smooth, efficient operations at every stage. With spacious storage, dedicated processing areas, and streamlined logistics, we maintain consistent quality while meeting the demands of retailers, wholesalers, and households across the region.
Quality Inspection and Grain Evaluation
Every Grain Carefully Checked
Quality begins long before the rice reaches its packaging. Our experienced team regularly inspects grain texture, moisture, appearance, and milling performance throughout production. By combining skilled craftsmanship with strict quality standards, we ensure that every sack delivers the consistency and taste our customers expect.
Advanced Rice Milling Technology
Powered by Modern Milling Innovation
Our production line is equipped with advanced milling, cleaning, grading, and color-sorting systems that maximize efficiency while preserving grain quality. Every step is carefully monitored to reduce impurities, minimize waste, and produce clean, premium rice that meets the highest standards.
Our Premium Rice Collection
A Variety for Every Filipino Table
Every household has its own preference, which is why we offer a carefully selected range of premium rice varieties. From aromatic favorites to everyday staples, each product is processed, packed, and sealed with the same commitment to freshness, quality, and value—giving customers the perfect rice for every meal.